Normal. Be moist. Moisturizing. In short, JOY Liquid Blush is carefully designed to give you a dewy and natural blush look. Its liquid and creamy texture moisturizes the skin and leaves it refreshed for up to 24 hours. Find out more Show Your JOY Liquid Blush, with unique and gorgeous color options, is a liquid blush formula that gives your cheeks a dewy look that looks natural and youthful on the skin. Thanks to its creamy texture, when combined with basic makeup, this blush hydrates your skin for 24 hours, preventing it from looking dry or lumpy.