Luscious, velvety finishes are the new frontier of matte lipstick. Max Factor Color Elixir Velvet Matte Lipstick glides right on for a smooth, semi-matte finish that never feels dry. Our richly moisturizing formula, infused with luxurious oils and shea butter, provides an ultra-velvety matte finish that doesn't drag or dry out lips. It glides easily on the lips and is easy to apply. They are available in a range of trendy, wearable shades, from nudes, browns, pinks and mauve, to classic reds. For best results, apply Color Elixir Lip Liner to define and contour your lips, and prevent feathering. Apply your favorite shade over lipstick