Max Factor Facefinity 3-in-1 Foundation – Warm Ivory Shade W44 provides comprehensive coverage with a gentle, warm ivory shade suitable for lighter skin tones. This innovative formula combines primer, concealer, and foundation, allowing for easy application and a smooth, radiant finish. It effectively camouflages imperfections while nourishing the skin, making it ideal for daily wear and ensuring your makeup stays fresh and flawless for hours.